In Greek mythology, King Midas is remembered for his ability to turn everything he touched into gold.
There are several versions of his story, and in most of them, the blessings he received turned into a curse, as it is the case when he embraced his beloved daughter and turned her into a golden block.
The real moral of his story is the realization that loving touch is !!worth much more than all the gold in the world
Nowadays, the golden touch of Midas is compared to a special magical touch.
And in our interpretation, Midas is any artist who is gifted with love for his art and inspired with a unique and loving touch.
Our unique art is to create handmade gelato and chocolate creations from natural and high-quality natural materials and add a little more beauty and taste to the world.
All our creations are made with the touch of a loving hand, in order to give you an unforgettable experience in every encounter with our art.
And in our store in Ben Yehuda there is a gallery in order to be a stage for art and artists of all kinds.
WE ARE MIDAS
Artistic Chocolate and Gelato
Ben Yehuda 94 Tel Aviv
Response and activity hours:
Sunday - Thursday 11:00 - 19:00
Friday 10:00 - 15:00
Shabbat - closed =)
Kosher under the supervision of the Tel Aviv Rabbinate